Author: Bill Cates

5 Lessons Hawaii’s false alarm taught us about damage control
January 18, 2018Posted by Bill Cates

What does the epic fail of the emergency alert system in Hawaii have to do with your business? More than you might think.

Here are 5 key takeaways about crisis management and damage control that we should all keep in mind when disaster strikes our office – even if that “disaster” is as simple as a disgruntled client.


Stop the Frustration! Move Prospects and Clients to Take Action
December 6, 2017Posted by Bill Cates

What does it take to get your prospects and clients to take action? It’s a complicated answer, but this blog will simplify things for you a bit. The first question to ask yourself, “Is the problem I’m trying to solve Latent or Blatant? Second question, “Is this problem Aspirational or Critical?”

Click to see the diagram that will give you a fresh perspective on how to approach prospects and clients – to move them to take action.


Are You “Introducable”?
November 9, 2017Posted by Bill Cates

3 weeks ago, I was conducting a full-day session and mentioned a recent study that demonstrated that many clients don’t like to be asked for “referrals” but actually enjoy making “introductions.”

About an hour later, I was talking about becoming more “referable” so as to obtain more referrals without asking. A gentleman in the front row politely asked, “Don’t you mean introducable?”

It appears I’m going to have to get a “Referral Swear Jar.” I can see it now. During my speeches and workshops, each time I say “referrals” I’ll have to put a quarter in the jar.


5 Ways to Keep Hot Prospects from Turning Cold
October 12, 2017Posted by Bill Cates

You’re doing everything right – or so you think.

You get introduced to a qualified prospect. You set a 15-minute, get-acquainted phone call. The call goes great. Prospect wants an appointment and say he’ll get back to you with a few dates that work for him.

Then, he goes “radio silent.” This “hot” prospect goes “MIA.” Turns icy cold.

How do you prevent this from happening in the future?

In this Blog, I’ll provide you with 5 strategies to prevent your hot prospects from turning cold.


How to Ask for Referrals (Without Looking Creepy)
September 21, 2017Posted by Bill Cates

A subscriber to our weekly blog asked me this question, “How do I ask for referrals without looking like that creepy referral guy?”

While I had to laugh, I do understand this concern that many people have around asking for referrals (and I should really say “Introductions”).

There are two simple strategies you can implement today. You’ll look back and wonder, “Why was I ever uncomfortable with this?”