Get your new referral clients to thank your referral source.

Here’s a tactic that most financial professionals never think about. The ones who do, make sure they do it every time. When Client A gives you a referral to Prospect B, you need to thank Client A. When Prospect B becomes Client B, you want Client B to thank Client A. How do you think Client A will feel? You become more referable, so this stimulates more referrals.

You can just ask the new client to thank the old client (or Center of Influence). Or, you can take the two of them out to lunch together. Try this! You’ll get more referrals from both clients.

Today: Think of some new clients who have come to you through a referral. Make sure they thank the referral source or you do it together.

This entry was posted on Monday, February 26th, 2007 at 1:56 pm and is filed under Clients, Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.