The first place you want to look in your client list for referrals is your client “love list.” First of all, you can come to this conversation with these clients with a great deal of confidence. They love you. You can’t hurt this relationship by asking for referrals.

So go through your client list and identify those 10, 20, 30 or more clients who love you. Talk to them about the value they are receiving from you and your processes. Then brainstorm with them about who they think should know about you.

Today: Take a look at your client base and identify your “love list”. Then, have your assistant call them to set up a meeting to bring more value and ask for referrals.

This entry was posted on Monday, March 5th, 2007 at 11:42 am and is filed under Referrals, Clients. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.