Follow Up With Prospects
Follow up with referral prospects in a professional way until it is clear they will never become a client.
As you know, follow up is the key to cultivating new business. People will not always call you back right away, and can be slow returning an email. Keep your referral source in the loop so they can advise you along they way. They know the people they referred to you – on a personal or close professional level and can cue you in to their preferred contact methods, response times, and maybe even some things you can say to get you an appointment.
Today: Create a referral follow up plan. Set up a contact schedule that you will follow with each referral.