Identify your ‘A’ clients – the ones you want to clone, and begin setting up meetings with them to ask for referrals.

You do know the characteristics of your ‘A’ clients, don’t you?  These are the ones you want to clone. Work your way up to asking these clients by practicing on the clients who love you and the clients who have already given you referrals. (See last 2 blog entries.)  In addition to the quantitative measures such as income or movable assets, your ‘A’ clients are usually those you look forward to seeing and enjoy working with.

Today: Create a written snapshot of your “best” clients or ‘A’ client.  Then, go through you client base and rate each client based on your ICP (Ideal Client Profile). This week, have your assistant set appointments with them to bring more value, build your relationship, and ask for referrals.  Be sure to bring your ICP to share at the meeting!

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