Have a process for keeping track of new referral prospects so none of them slip through the cracks.

I cannot emphasize the importance of this enough.  You MUST track your referral activity and keep in touch with prospects and referral sources alike.  Not only will this help you ensure no prospects fall through the cracks, it will enhance your reputation among your clients as trustworthy, capable, and on top of things.  This in turn will make you more referable.

Today: Create a tracking sheet for your referrals and use it.  Enter all the referrals you received over the last 30 days.  If you need some help, our Introductions Journal will get you on the right path.

This entry was posted on Monday, April 2nd, 2007 at 11:30 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.