Host Client-Appreciation Events
Host client-appreciation events to build business friendships.
In my last entry, I addressed Referral Events. I see those separate from Client Appreciation Events. Remember, the purpose of the appreciation event is to say “thank you,” and not to drum up business. This is your chance to spend some real quality time with your existing clients and strengthen those relationships. The events should be fun and light, with absolutely no business being discussed, unless of course, the clients bring it up.
Client appreciation events can be larger than referral events, because you already have a relationship with your clients. The goal is to get to know each other in ways that go beyond your business relationship. Client appreciation events shield your clients against your competitor.
Today: Plan a client appreciation event for the next quarter. Think about your client’s interests and leisure activities when planning the event. If you’ve never done one before, start small.