Using a Postcard to Generate Referrals
I am writing you because I want to know if you have a short story that would fit on a postcard asking or encouraging my clients to provide me with referrals. This would reinforce my efforts to ask and receive referrals.
Iverson
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Iverson,
Thanks for taking the time to write. I assume that you will have more on the postcard than just a statement about referrals. The postcard should bring value first, talk of referrals second.
While I have no “story” per your request, there are a few statements you can include that will promote the referral process.
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“Please don’t keep me a secret” or “Please don’t keep this important work a secret.
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“I’m (or we) never too busy to see if I can help your family, friends, and colleague through the important work I do.”
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“The highest compliment my clients can pay to me is an introduction to someone they care about.
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“Should you ever introduce me and the important work I do to someone, I will treat them like royalty.”
Of course, you can create some variations on these themes. If you have your own personal referral story, you can tell it. Depending on your licensing, you may have to get whatever text you write approved by your compliance department.
Hope this helps.
Bill