Coaching Staff

These are the coaches that will give you ongoing coaching, support and results while using the Referrals Champions Coaching program. This program is available in one-on-one and small-team formats. For more information on the formats of this program, click here.

Bill Cates

Bill is the President of Referral Coach International and the creator of the Unlimited Referrals® Marketing System. He has been helping financial professionals build successful referral-based businesses for over 13 years.Bill Cates is the author of three popular books on referrals. Unlimited Referrals and Get More Referrals Now! have revolutionized the way financial professionals generate abundant referrals, and have established Bill as the financial services industry's foremost expert on building a thriving referral-based business. Bill's newest book, Don't Keep Me a Secret! was recently released by McGraw-Hill.

Bruce Glider

Since 1987, Bruce Glider has been helping financial professionals serve their clients better, acquire new clients, and write more and larger risk cases. Bruce has worked in sales, marketing, and management roles for such companies as Lincoln Benefit Life, Thrivent Financial for Lutherans, Golden American Life, and Minnesota Life. Bruce knows what it takes to be successful in the financial services industry. And he relates that expertise in a way his clients can implement his ideas to produce tangible results. Now, as a Certified Referral Coach™ with RCI, Bruce is applying his years of experience to help producers understand and implement Bill Cates’ Unlimited Referrals™ Marketing System.

Ray Vendetti

Ray Vendetti is a 25-year veteran of financial services. When it comes to building a successful financial practice, Ray knows what it takes. While he has built several agencies from the ground up and served as vice president of sales at a national insurance company, Ray has never veered far from his “producer” roots. For many years, Ray was a client of RCI. Now, he’s joined our team to bring his knowledge and wisdom to you. Ray has first-hand experience in implementing our Unlimited Referrals® Marketing System. In addition to his coaching duties with RCI, Ray is a regular contributor to Advisor Today and is a highly sought after industry speaker. You’ll be hard pressed to find a better Referral Coach.

Confident. Focused. In Control.

Is this how you’d like to feel about your referral process?
Then this coaching program is for you!
Call Sharon at 1-800-488-5464 or locally at (301) 497-2200.