I run a mastermind for a group of super-successful financial advisors. In our last session, we discussed the value of using video marketing in various ways to attract and serve more ideal clients.
As you might expect to hear from financial professionals, their first concern was “compliance.”
Jill Addison helps financial professionals (and other types of businesses) produce short videos. (www.FAClientMachine.com) I asked Jill about this concern, and here response was “… in our experience at FA Client Machine, 95% of compliance departments just want to add disclosures at the end of each video. That’s it. Very easy.”
I’m about to give you some supporting statistics about video marketing that Jill shared with me. However, the #1 reason is very simple … connection.
Words on a website page (or LinkedIn Profile) can only go so far in helping your prospects and clients connect with you. Photos of you and your team are definitely a plus. Photos of you and your team working with real clients (even if their back is to the camera to protect confidentiality) is even better than a bunch of clip art images that your visitors have already seen in other places.
But, nothing engages the senses and draws people in like video (… good video, that is.)
If you’re thinking, “But I have a face for radio and I stiffen up in front of a camera…” you can consider using a blend of animated videos with some videos of you and/or your staff.
Now, for the statistics I promised. Oh, and before you discount these stats as not relevant to your business, I urge you to pay attention to the principle at play in these stats.
Why does video marketing work? We live in a video-based society. Video catches our eye. Decently produced video with a compelling message pulls us in. Even if we’re scanning a website page, we listen to the video.
As I mentioned earlier, you want to consider employing a mix of animated and talking head videos. Here’s a short video from Jill where she addresses this:
Your Next Steps
In my opinion, video is a marketing tool you can’t ignore. If you’re resisting for some reason, work on letting that go. In a sea of sameness, video marketing can help you stand out and connect in ways other mediums just can’t accomplish.
Are You Already Using Video Marketing Successfully in Your Business?
I’d love to hear from you! Shoot me an email – with some links if you wish. Let’s chat about this. We can learn from each other. BillCates@ReferralCoach.com
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