"Cold Calling is Your Punishment for Not Getting Enough Referrals."

  • Are you sick of cold-calling and lead generation gimmicks that get you nowhere?
  • Do you want to increase revenue and decrease marketing costs simultaneously?
  • Are you ready to learn a proven process for acquiring more high-value clients through referrals and personal introductions?  

If you answered "YES!" to any of these questions, you have come to the right place! Read on to learn more about the resources & products that Referral Coach offers to help you build a thriving, referral-based business, including FREE Resources & Training Products for both Individuals and Corporations. 

Let's get started...

STEP #1: Subscribe to Bill Cates' FREE Weekly Tips

Bill's weekly e-newsletter provides financial professionals, salespeople, and small business owners with proven tips, techniques and marketing strategies for acquiring more high-value clients through referrals and personal introductions. Each issue is packed with actionable items that you can implement immediately. Plus, subscribers get access to exclusive content and offers! 

FREE Resources


Bill covers a variety of topics in his weekly blog posts. Visit the Referral Coach Blog to catch up on past posts and say up-to-date on new content.

Check out our blog


Bill's vast collection of educational videos is one of Referral Coach's best FREE resources for jumpstarting your referral marketing efforts. 

Subscribe here


Bill offers many FREE, high-content webinars throughout the year. Click the link below to find out complete details and sign up for our next webinar.  

Upcoming Webinars


Take our free, 5-minute referral assessment to identify your strengths & weaknesses when it comes to referrals, and create a checklist for improvement.

Take the Assessment Now

Training Products for Individuals

Referral Coach Academy

Our most Comprehensive, On-Demand training program. Get 24/7 virtual coaching with Bill Cates on any device. Includes video lessons, audio files, scripts, word tracks, role plays & more! BONUS: Includes Rapid Fire Referrals

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Rapid Fire Referrals

"THE HABIT MAKER!" Keep our proven referral process top of mind with short, clear, and actionable ideas designed to help you build a thriving referral-based business in 7 minutes per week!

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Referral Coach Online Store_ 

Referral training products including books, kits and other tools created by Bill Cates to help you grow your business through referrals & personal introductions.  

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Training Products for Corporations

Referral Coach Academy

Our most Comprehensive, On-Demand training program. Get 24/7 virtual coaching on any device. Includes video/audio lessons, scripts, word tracks, role plays, group coaching calls with Bill, manager resources & more! 

Learn More

Speaking & Live Sessions

Hire dynamic, Hall of Fame keynote speaker Bill Cates to speak at your next event. Full training, workshops and seminars available. 

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Top Producer Coaching

A customized coaching program that will help your reps develop a process to produce results. Small groups, teams or 1:1.

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Group Training_

Bring your reps together for our video-based group training program. Learn and discuss together. Set goals. Take action. Come back and practice some more.


Praise for Bill Cates' Referral Marketing System