No-Pressure, High-Impact Selling

A New and Dignified Approaching to Winning More High-Level Sales

What stops most people from converting prospects to clients? Fear of appearing pushy and not having a reliable process to move to a positive decision. Bill Cates’ proprietary Brainstorm Selling Process™ will eliminate these common problems! You’ll approach every new opportunity with new awareness and confidence. You will simply produce better results.


This program will be customized for your group drawing from these proven strategies and methods such as:

  • A new and transparent way to approach selling that will change your results forever!
  • 7 ways to build trust that will make the entire process easier and more effective.
  • The right questions to ask to bring value and keep the process moving forward.
  • How to be persuasive without being pushy.
  • One simply strategy that gets the prospect to “sell themselves.”
  • A simple method for addressing objections – so you no longer fear them!
  • How to talk about your value to distinguish yourself and your business from the competition.

Prospects are more educated than ever before.

Some prospect may even know more about your product, service, or industry than you do – or think that they do. So manipulative “closing techniques” lose more sales than they win. The “secret to more sales” is helping prospects internalize the value you offer and connect with you as a person.

appropriate for

Appropriate For

Sales Professionals | Advisors & Consultants | Business Owners | Sales Managers/Leaders

suggested time frame

Suggested Time Frame

Usually 45-60 minutes. Can be coupled with a breakout session to go deeper into strategies presented.

suggested reinforcement program

Suggested Reinforcement Program

Rapid Fire Referrals | Referral Coach Academy | Top-Producer Coaching

“Selling is act of helping people make the right decision for themselves. It’s simply the process creating and getting easy yeses.”

“Bill Cates’ system is the best in the business. We’re using live programs and his video-based program. For the 50 reps who went through his first session, new clients acquired are up 30% over the same period last year.”

bill-cates-testimonial-patrick-oconnellPatrick O’Connell
Executive Vice President

“Hearing Bill Cates speak was a real treat for me. I’ve read all of his books and am using his system. I was on the fence about attending, but when I saw his name on the agenda that was the game changer for me.”

bill-cates-testimonial-laura-atkinson2Laura Atkinson
Veteran Sales Rep

Start a conversation with Bill Cates to see if this is the right program for your group.
Contact Bill Cates Directly