GUEST BLOG from Jill Addison
More and more professionals are turning to video as a way to engage with prospects and clients. My own financial advisor has a great set up in his office that allows him to send impromptu video messages to clients – to answer quick questions and to wish them happy birthday or happy anniversary.
True – for many financial professionals, compliance may have a say in your more formal video scripts, but that hasn’t stopped a number of advisors/agents from turning to this great tool.
Enter Jill Addison (https://faclientmachine.com) who is the go-to expert in using video to create engagement and build a business. I now turn over this blog post to Jill.
Here’s what Jill writes for us…
“The Riches are in the Niches”, it’s still true. When you specialize in a narrow niche, it opens up broad opportunities for you. There is so much abundance in the world, and paradoxically the best way to gain a wide-open field of opportunity is to go deep into one narrow area and become a rock star expert in that specialty.
When you focus on a niche, it makes everything easier. You’ll attract and capture clients more easily because you’re perceived as an expert.
Video is not for everyone, but everyone should consider it. We live in a world driven by video, because video creates a level of engagement you just can’t get from the written word.
Questions? Best practices? Type your questions and comments below. Let’s start a conversation and “share the wealth” of ideas.
NEW! Our Most Affordable 1:1 Coaching Package
“Bill’s coaching allowed me to capture a 6-figure deal. And that was from just one phone call.”
Lynn Rose, Business Consultant
(Los Angeles, CA)
If you answered “YES!” to any of the questions above, you’re in luck. Over the past few months, I’ve offered a very limited number of exclusive, highly-discounted 1:1 personal coaching packages to my webinar participants. Due to the popularity, we’ve decided to extend this offer to our readers as well!
If you want to breathe new life into your client acquisition process and make 2019, then reserve your spot today! We’re only accepting 15 coaching clients, so don’t wait…
You May Also Like:
Tags: Get More Referrals.