Author: Bill Cates

3 Simple Phrases Proven to Drive Prospects to Take Action
April 25, 2018Posted by Bill Cates

Words matter.  Knowing exactly what you want to say in any given situation allows you to feel more confident and create the impact and influence you desire. If you’re looking for some fresh ways to keep the sales conversation moving, and convert more prospects into clients, then click to learn more.


7 Strategies to Get More Right-Fit Clients from Social Events
April 10, 2018Posted by Bill Cates

Here are 5 reasons why you should strongly consider adding Social Event Marketing to your overall client-acquisition plan (and 7 strategies for making your efforts as productive as possible).


9 Question Self-Assessment: Do You Communicate Your Value Effectively?
March 28, 2018Posted by Bill Cates

If you want to attract and win more right-fit clients, you must ensure that the information you are conveying to the world about your value is, in fact, what you intend to communicate. Here are 9 questions that will help you to both assess your value, and create an action checklist to focus your messaging.


27-Second POWER SCRIPT for identifying “perfect-fit” clients
March 13, 2018Posted by Bill Cates

We can all agree that if a prospect is not a proper fit for your business, then you would be doing both the prospect and your business a disservice by taking them on as a client. So, how do you ensure that your clients and centers of influence are connecting you with the right people? In today’s article, I give you a quick & effective power script that will help you clarify who you serve best, and start getting more introductions to “perfect-fit” clients.


Why trying to be a HERO might be costing you clients
February 28, 2018Posted by Bill Cates

I just read a powerful book that you need to know about, because it has changed how I view my own business. Here are the two biggest lessons I learned:

#1. You need to be the GUIDE in your clients’ stories, not the HERO, and;
#2. If you don’t understand both your prospects’ internal and external problems, they won’t want to work with you.

To find out what the heck I’m talking about and the name of this game-changing book, keep reading (+BONUS VIDEO)