Get More Clients Blog

Client Acquisition Tips from Bill Cates

The Perfect Formula for Prospect Emails

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If “location, location, location!” are the prime rules of real estate, then “personalization, personalization, personalization!” are the prime rules of email. In this article, I share my formula for drafting the perfect email message to prospects, including the 5 parts that I believe every message must have in order to be effective.

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Try these "out of the box" growth strategies to get more clients

3 “Outside the Box” Ways to Grow Your Business in 2019

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Over my 25 years of showing professionals how to acquire more ideal clients, I’ve heard it all and built an inventory of “out of the box” ideas that have proven successful.

As you read through these creative ideas, remember that ideas alone will not lead to an increase in your success. Only ACTING on these ideas will produce results…

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5 Unbreakable Resolutions for 2019

5 Resolutions You Can’t Afford to Break in 2019

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I know of at least two things you and I have in common. We’d both like 2019 to be our best year ever in business. Right? So here are 5 resolutions you and I need to make that we simply can’t break. Some of these may be reminders, and others may be a stretch. But all require action. As Yoda said to Luke Skywalker, “There is no try, only do!”

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1 Resolution to Grow Your Business in 2019

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I have a one-word theme for you for 2019. Clarity!

You’ve heard the expression, “A confused mind will not buy.” It’s true. A confused mind will not take action … be it respond to your messages, hire you as their advisor, follow your advice, etc. So, if you want to grow your business in 2019, it’s time to get crystal clear. Keep reading to learn how.

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How to use breakfast meetings to meet more prospects face-to-face

How to Use Breakfast Meetings to Meet More Prospects Face-to-Face

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A colleague of mine, Gail Goodman, recently said, “The newest mantra of our society is ‘If I don’t already know you, and you’re not in my phone, I don’t want to know you.’ So, how does an industry dependent on getting new clients survive with this thinking?

The answer? It’s time to get creative! Click to learn an easy and educational strategy for using breakfast meetings as a way for clients to introduce you to their friends and colleagues.

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Strategies for People Who Hate Networking Events

21 Ideas for People Who Hate Networking Events

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Do you hate networking events as much as I do? Believe it or not, when I attend business events, unless I’m there to give a speech, I turn pretty shy.  Because of that, I’ve forced myself to develop some effective strategies and methods I hope you find helpful. Check out these 21 effective tips for connecting with people at networking events that even the “haters” can embrace.

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How to talk about your value at social events

The Key to Talking About Your Value at Social Gatherings

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Imagine you’re relaxing in the Lazy Boy in the family room, following a big holiday dinner with your family, and your sister’s new beau plops down on the sofa next to you and asks the dreaded question, “So, what do you do?”   In the span of about 4 seconds, you’re thinking, “Do I launch…

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How to Add Humor to the Client Acquisition Process

4 Ways to Add Some Humor to the Client Acquisition Process

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Life is too short to not be a bit playful a good deal of the time. I know that that’s not true for everyone, but it generally works for me.

So, today, let’s discuss ways to inject a little humor into the client acquisition process. Here are 4 areas where you can have some FUN with prospects & clients.

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There's nothing scarier than these 3 referral KILLERS!

3 Unconscious Referral Killers

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You know what scares the pants off of me? A missed opportunity for a referral. Unfortunately, I see professionals falling victim to these 3 unconscious REFERRAL KILLERS way too often. The scary truth is, if you’re making any of these super-common (and easily avoidable) mistakes, you’re probably inadvertently sending all the wrong messages to your clients … and killing your chances for getting introduced.

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Are you making these 5 costly client acquisition mistakes?

Are You Making These 5 Costly Client-Acquisition Mistakes?

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Sometimes the strength of a great introduction makes the “sales process” quick and painless. Your prospect knows what you do, wants what you have to offer, and is ready to take action. If this does not happen for you with at least 10-20% of your prospects, you probably aren’t securing strong enough introductions.

Here are 5 typical and costly mistakes I see professionals making in their efforts to convert a prospect into a client (and how to avoid them).

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