Research has shown that it is Engaged Clients who provide referrals and make introductions. With engaged clients, you’ve made a quality value connection and quality human connection. The more you get to know your clients in a way that goes beyond the core work that you do, two things happen: You find…
Are you ready to tip-off a little Referral Marketing fun that coincides with college basketball’s March Madness?
Here are the ideas. Keep reading to get the details.
Foul #1 – Missing the super high-percentage shots
Foul #2 – Not following through
Foul #3 – Not having a strategy for breaking down the defense
Foul #4 – Not making enough assists
Foul #5 – Not valuing your cheerleaders enough
I get asked that question several times a year. The short answer is, “Don’t waste your time.” Sure, lightning strikes from time to time, but I recommend you use a letter for a different, though related, purpose. The two main reasons why clients are reluctant to discuss referrals: They are concerned about confidentiality….
Here are 10 things you must do to increase your chances of turning prospects into clients: Know your prospect before meeting with them. Learn a few things about your prospect from your referral source and/or the internet before you speak with them. Don’t start cold. They’ll appreciate you being prepared. Learn their story, before…
GUEST BLOG from Jill Addison Founder, FA Client Machine More and more professionals are turning to video as a way to engage with prospects and clients. My own financial advisor has a great set up in his office that allows him to send impromptu video messages to clients – to answer quick questions and…
Of all the strategies and tactics I’ve been teaching for 25 years – the most effective (therefore, most important) is what I call the Value Discussion.
In fact, I have a challenge for you that … should you choose to accept … I can almost guarantee will lead to you getting more unsolicited referrals and strengthening your client relationships. Are you ready?
People are always asking me for specific, tangible ideas for increasing client engagement. So, since I always love an opportunity to share REAL things that REAL people are doing to produce REAL results, here are 4 things that Scott (a financial advisor in San Diego whom I’ve dubbed the “King of Wow”) has done to show his clients how much he cares… and turn them into advocates for his firm along the way.
If “location, location, location!” are the prime rules of real estate, then “personalization, personalization, personalization!” are the prime rules of email. In this article, I share my formula for drafting the perfect email message to prospects, including the 5 parts that I believe every message must have in order to be effective.
Over my 25 years of showing professionals how to acquire more ideal clients, I’ve heard it all and built an inventory of “out of the box” ideas that have proven successful.
As you read through these creative ideas, remember that ideas alone will not lead to an increase in your success. Only ACTING on these ideas will produce results…
I know of at least two things you and I have in common. We’d both like 2019 to be our best year ever in business. Right? So here are 5 resolutions you and I need to make that we simply can’t break. Some of these may be reminders, and others may be a stretch. But all require action. As Yoda said to Luke Skywalker, “There is no try, only do!”