Happy Valentine’s Day!
While it’s great to have a day dedicated to showing our loved ones how much we appreciate them, the truth is… we should be doing this all year long.
The same goes for our clients. Instead of just thanking our clients for their business and sending a gift at the holidays, we should be expressing our gratitude in different ways throughout the year. Unfortunately, we all get busy, and sometimes we forget that the little ways that we show our clients the love can have a big impact on our long-term relationships with them.
This brings me to Scott…
Scott is a financial advisor based in the San Diego area. I’ve dubbed Scott “The King of Wow” due to the great lengths he will go to show his clients how much he cares about them. He and his staff are always looking for ways to go above and beyond to bring a pleasant surprise to his clients.
Scott’s primary motive is to simply celebrate, and show his appreciation for, the relationship with his clients. But, he also knows that this “culture of wow” has served him well by creating a high-level of client loyalty and, ultimately, producing many advocates for his firm.
Since people are always asking me for specific, tangible ideas for increasing client engagement, I figured I would go right to the source. Here are 4 examples of things that the “King of Wow” does to show his clients the love.
So, how does Scott continually come up with new and unique ways to wow his clients? According to him, it’s simple…
“Just pay attention to what folks like, cherish that information, and use it to increase your connection with your clients.”
– Scott (a.k.a. “King of Wow”)
WOW creates loyal clients that turn into advocates. What have you done to WOW your clients? How can you create a culture of WOW in your business? Reply to this blog post and let’s keeping sharing the love and the ideas.
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