Tag: Social Media

Is a strategic presence on LinkedIn important to your business growth? Yes, it probably is. Do you need to spend a lot of resources with LinkedIn to be successful in this business? No, probably not.
The people making the most money with LinkedIn are the people trying to convince you to use them to either create content, run your LinkedIn activity, or both.

LinkedIn’s primary goal is to keep people on the platform.  Keeping this in mind at all times will impact what and how you post, and therefore, increase the likelihood your posts will gain more traction.

If you’re like me, you’re always trying to figure out how to get better results from Linkedin. On one hand, you don’t want to look like a LinkedIn spammer. But on the other hand, you don’t want to be passive to the point of wondering why you have so many connections if nothing ever comes of them.

So, what’s the best way to approach prospects (and potential strategic alliances) on LinkedIn to maximize your chances of creating productive connections?

During a coaching session, Daniel and I were talking sales strategies and he asked me, “Bill, when it comes to looking for new clients, are you hunter or a farmer? Do you constantly hunt (prospect) for new business or do you just farm the clients you currently have?”

I thought about this for a minute and replied, “Actually, I’m more of a trapper. I like to apply the principles of value-centered marketing so people see me as a resource and come to me to me for further assistance.”

So which strategy is best for you? Perhaps some combination of all three?

Have you ever done some that generated multiple benefits at once? Maybe not just for yourself but other people as well?

Here’s how one small business owner created a positive situation out of a negative review on social media, all while helping his business and his community at the same time.

Mark Zuckerberg, founder of Facebook, is quoted as saying, “Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.”

So would Mr. Zuckerberg tell you stop using Facebook and other Social Media? Probably not. But here’s what he might tell you to do…

This 2-Minute Article Could Change Your Business Forever