Category: Be More Referable

5 Critical Components of an Effective Relationship Marketing Plan

May 14, 2018Posted by Bill Cates

Most discussions about Relationship Marketing revolve around the concept of client satisfaction and client loyalty. And there’s certainly nothing wrong with that. But that’s just one of 5 critical components that should be part of your relationship marketing plan. Keep reading to discover which “missing links” may be holding you back.

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3 Simple Phrases Proven to Drive Prospects to Take Action

April 25, 2018Posted by Bill Cates

Words matter.  Knowing exactly what you want to say in any given situation allows you to feel more confident and create the impact and influence you desire. If you’re looking for some fresh ways to keep the sales conversation moving, and convert more prospects into clients, then click to learn more.

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7 Strategies to Get More Right-Fit Clients from Social Events

April 10, 2018Posted by Bill Cates

Here are 5 reasons why you should strongly consider adding Social Event Marketing to your overall client-acquisition plan (and 7 strategies for making your efforts as productive as possible).

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9 Question Self-Assessment: Do You Communicate Your Value Effectively?

March 28, 2018Posted by Bill Cates

If you want to attract and win more right-fit clients, you must ensure that the information you are conveying to the world about your value is, in fact, what you intend to communicate. Here are 9 questions that will help you to both assess your value, and create an action checklist to focus your messaging.

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27-Second POWER SCRIPT for identifying “perfect-fit” clients

March 13, 2018Posted by Bill Cates

We can all agree that if a prospect is not a proper fit for your business, then you would be doing both the prospect and your business a disservice by taking them on as a client. So, how do you ensure that your clients and centers of influence are connecting you with the right people? In today’s article, I give you a quick & effective power script that will help you clarify who you serve best, and start getting more introductions to “perfect-fit” clients.

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Why trying to be a HERO might be costing you clients

February 28, 2018Posted by Bill Cates

I just read a powerful book that you need to know about, because it has changed how I view my own business. Here are the two biggest lessons I learned:

#1. You need to be the GUIDE in your clients’ stories, not the HERO, and;
#2. If you don’t understand both your prospects’ internal and external problems, they won’t want to work with you.

To find out what the heck I’m talking about and the name of this game-changing book, keep reading (+BONUS VIDEO)

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How Scott Creates Advocates by Showing Clients the Love

February 13, 2018Posted by Bill Cates

People are always asking me for specific, tangible ideas for increasing client engagement. So, since I always love an opportunity to share REAL things that REAL people are doing to produce REAL results, here are 4 things that Scott (a financial advisor in San Diego whom I’ve dubbed the “King of Wow”) has done to show his clients how much he cares… and turn them into advocates for his firm along the way.

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An Introduction Gone Bad

January 30, 2018Posted by Bill Cates

I blew it and I knew it. I botched an introduction. I should have known better.

You might as well learn from my mistakes – right?

Here are three blunders I have personally made – the first one very recently – and the lessons I’ve learned. (Yes! Even the “Referral Coach” gets it wrong from time to time.)

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5 Lessons Hawaii’s false alarm taught us about damage control

January 18, 2018Posted by Bill Cates

What does the epic fail of the emergency alert system in Hawaii have to do with your business? More than you might think.

Here are 5 key takeaways about crisis management and damage control that we should all keep in mind when disaster strikes our office – even if that “disaster” is as simple as a disgruntled client.

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10½ Resolutions to Make 2018 Your Best Year Yet

January 4, 2018Posted by Bill Cates

Here are 10½ New Year’s Resolutions you can make and keep for acquiring more ideal clients in 2018:

Repeat after me…

1. I resolve to… create and deliver a discovery process with prospects that leads with value so that I win the business and my initial process alone generates some introductions.

2. I resolve to… employ an onboarding process that welcomes my new clients down the metaphorical red carpet – so they go “wow” much more than I expected.

Don’t stop at here! Keep reading and have a spectacular year!

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